2014-2016 E-learning Market Trends — Eastern European E-learning Market

In our previous articles, we have already discussed E-learning market in different regions of the world, such as African, Asian, Middle East, Latin American, North American, European and Western European etc. Today, we will continue with our last stop, Eastern European E-learning market.

The growth rate for Self-paced eLearning in Eastern Europe is 16.9% and revenues will reach $1.2 billion by 2016, up from $583.2 million in 2011, according to a new Ambient Insight report called, “The Eastern Europe Market for Self-paced eLearning Products and Services: 2011-2016 Forecast and Analysis.”

Eastern Europe has the second-highest economic growth rate in the world after Asia (17.3%). In the field of E-Learning, Russia is the country with the highest growth rate and is now considered to be a mature market. The main drivers of this growth are government investments (public sector funds) and the presence of numerous start-ups that deal with technologies for teaching purposes.

Young Russians’ interest in “Western” initiatives on distance and online training software (E-Learning) is extremely strong (both Coursera and Khan Academy are currently widely adopted in Russia), but the market is still affected by public and private investors influencing interest through domestic initiatives (such as the LinguaLeo platform for English language learning, and Rosalind for bio-informatics learning).

"The Eastern European Market and, above all, the Czech and Slovak E-Learning markets are in a steady situation. The main market innovators are Corporations that buy content for their LMS. Now they are more experienced in using E-Learning software for their internal educational programs and their purchases are more sophisticated and selective.

The second most important market segment is represented by learning portals serving SME and B2C, which are growing but numbers are still low. The government segment and public schools are not very active due to budget restrictions and difficulties in realization of EU projects."

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