2014-2016 E-learning Market Trends — European E-learning Market

17 years ago, Peter Drucker, an American management consultant, educator and author once said, “Universities won’t survive. The future is outside the traditional campus, outside the traditional classroom. Distance learning is coming on fast.”

According to the related statistics that the worldwide market for Self-Paced E-Learning reached $35.6 billion in 2011. The five-year compound annual growth rate is estimated at around 7.6% so revenues should reach some $51.5 billion by 2016.

And in the next articles of the blog, we will show you with geographical insights what’s the e-learning trends between 2014-2016 in different regions of the world like Asian, African, European, Eastern European, North American, Western European, Latin American and Middle Eastern. Let’s first have a look at Eastern European E-learning market:

2014-2016 E-learning Market Trends — European E-learning Market

2014-2016 E-learning Trend Market Trends: European Market

The European E-learning overview:

1. Significant market size

Of the $4.1 trillion spent on education and training, approximately 25% is in Europe, making it the 2nd largest market, Europe boasts 27% more teachers than the US, with 4.6 million teachers as compared to 3.6 million in the US.

2. A highly fragmented market

The European E-learning market is a highly fragmented market comprising up to 3,000 predominantly small entrepreneurial companies. The fragmentation represents in part the early stage nature of the industry and the market difference within Europe.

3. Limited invested capital to date

Although the relative difference in the size of markets between the US and Europe is not significant yet there is a big difference in the volume of venture deals in e-Learning. Since 2007, 60% of global venture investments in e-Learning have been in the US. Europe only accounts for 6% over the same period

4. Split between corporate & academic

The spend on academic education and learning outweighs the spend on corporate training by about 18x. There is also a regional split between northern and southern Europe where for example in the Nordics workers are 4x more likely to be receiving training than in southern Europe.

5. European M&A still nascent

The level of activity within e-Learning M&A in Europe is currently limited, with very few deals over $20 million. The market remains in development. The increase in venture investment is expected to fuel expansion and in due course increase strategic activity

6. IBIS Capital’s View on Europe

The evidence of increased investment in Europe in the sector and anecdotal support that companies are experience an upsurge in activity points to a market on the turn. We expect the e-Learning market to be characterised over the next 3 years by a significant increase in investment in the sector as well as a level of consolidation as companies seek scale

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