Sales is an activity that involves a lot of collaboration between lots of people. In the old days, one of the most powerful and productive sales activities is the face-to-face sales meeting. In order to build a personal rapport with their customers, build trust, and gain understand of customers. Sales people need to spend a great deal of time traveling to meet with customers. It is also a huge limiting factor on what a salesperson can do. After all, a salesperson can only be in so many places at once.
However, it is not always necessary to travel around, in order to maximize their productivity. Sales people are always looking for new technology. In recent years, with the rapid development of technology and improvement of Internet bandwidth, many sales people began to use video conferencing to conduct their work activities between their customers and partners
Video conferencing is cheap and very easy to deploy, all you need is to get a camera and a computer or mobile devices such as Android devices or iOS device etc with good Internet connection in high-definition (up to 1080p) video. It is a good idea for sales people to communicate with their customers, clients and colleagues anytime, anywhere they can.
Sales people can use video conferencing to do the following things:
1) Do sales presentation: A good video conferencing solution provides all the features one needs to have an engaging, personalized meeting with customers. In addition to video feeds that enable customers and salespeople to see each other, there is screen sharing, which enables presenters to show as they tell, and there are annotation tools that enable context specific highlighting and visual augmentation.
As long as all parties to the meeting have Internet access, the meeting can be held anytime, anyplace. Participants only need to be in front of a PC with Internet access. Video conferencing provides a simple way to bring all the
decision makers together for one presentation in a way that they can all see and interact with each other. This becomes a more efficient way to communicate that can accelerate business decisions.
2) For sales team: For many business models, sales is a team effort. There may be an account manager, but there may also be a solution specialist, a business process analyst, and others. All of these people must engage with the
customers during the sales cycle. These communications become more complex if those people are in different locations. A video conferencing software offers a simple way to bring all sales team members together in a conference
with the customer.
3) Conduct product demonstration: For certain kinds of products, a video conferencing program is an
excellent platform for delivering product demos. With high-definition video, the presentation team is
able to observe customer reactions to the presentation, which is important for any follow-on discussion.
4) Do sales training: As any sales manager knows, sales people require training to stay current on
product offerings and presentation strategies. They also need contact to help them stay focused and motivated. A video conferencing tool provides a way to do this that is far more cost effective than bringing the entire sales force
out of the field and into a motivational meeting. A video conference also takes less time away from sales activities.