Do your webinars meet the needs of your attendees? Do you wish to know what your audience thinks about your webinars? If you’re unaware of what your audience thinks about your webinar or you don’t know whether it meets their needs, then it is the right time to ask them for feedback. Feedback helps you to determine what you might have done right and what you may have not done right. Apart from knowing the right from the wrong, you’ll also get to know what your audience would like to hear and see. This helps you in understanding their needs and how to cater for them by making ideal adjustments to your webinar presentations. In addition, feedback allows you to adjust, which may meet the needs of your attendees and increase your overall viewership in the future.
How to get webinar feedbacks effectively?
This brief post presents to you the basic steps that you should take in order to get webinar feedback effectively, and how to benefit from the information you will get. Among all these steps, it is the most important to ask good webinar feedback questions with the effective methods like using the best webinar service- ezTalks Webinar. Below are the detailed tips.
1. Ask, Ask, and Ask!
Simply put, you can’t know if you don’t ask! Some or most of your webinar attendees may never bother to leave any feedback unless they are prompted to do so. Therefore, the first and most important step towards obtaining feedback is by asking for it. You have to ask with a genuine intention and let your audience understand that the feedback they will give will be valuable to you and them too. You also have to make them feel free to say anything even if it’s positive or negative. Otherwise, they may flatter you with skewed answers meant to avoid hurting you. You may ask for feedback during different times, but the best times are the following:
- At the end of the webinar. This is the most ideal time because your audience will have had a comprehensive view of your entire webinar
- During the webinar. It is ideal to pose pertinent topical questions when you’re handling a particular issue on which you think feedback may be important
- At the beginning of the webinar or via follow-up e-mails after your webinar presentation
2. Design your webinar feedback questions well before posing them
Webinar satisfaction survey questions, and any other queries meant to elicit feedback should be asked in a diligent manner so as to draw feedback from the attendees. Lengthy or many questions may go unanswered because most attendees may have no sufficient time to answer them comprehensively. To improve your polls or surveys you should design your queries with the following considerations in mind.
-Pose only a few important questions
-Make your questions short and avoid being wordy
-Ask closed questions instead of open-ended questions so as to get clear feedback
-Do not ask personal, demographic, or irritating questions
-Seek insights from others by showing them your questions before using them
3.Use a survey, poll, or chat tool that will carry your feedback
Most webinar platforms or software have tools such as poll & survey tools or online chat, which you can use to collect feedback for analysis. Alternatively, you can create a webinar feedback form, which you could share with your audience and ask them to fill out the forms and return them to you for analysis. Apart from using online webinar platforms and webinar feedback forms, you could also create a Question and Answer (Q&A) session at the end of the webinar. You can get live feedback via the online chat or HD audio and video tools by interacting with your attendees at the end of the webinar. The Q&A session can help you to gather valuable insights from the live feedback, which you’ll receive.
4.Present the real-time feedback you get to the attendees to even get more feedback
Sending out a few questions during your webinar and presenting the real-time feedback by incorporating it into your presentation can elicit more detailed feedback and reactions to some of the feedback results.
5.Thank your respondents
Finally, you should thank the attendees that provide feedback. This helps them to understand that their effort was worthwhile, and it also will encourage them to provide feedback in the future – just in case you get to ask for it.
6.Select the best webinar tool to expedite your feedback acquisition
ezTalks webinar is one of the best webinar tools that facilitates the hosting of online conferences and webinars. This platform has invaluable tools such as the survey & poll tool, online chat, and HD video and audio tools, which can all facilitate your process of feedback gathering.
You can use the ezTalks Webinar survey & poll tool to create survey questions and polls, which your audience can poll or respond to in real-time. The polling tool allows you to create multiple or single-choice questions. All the answers from the surveys and polls are made available on your ezTalks webinar account and you can review them at your convenience and share the feedback with your attendees. You can create buttons on your webinar, which the attendees will be prompted to click on to fill out the survey or webinar feedback form. This process will allow you to gather real-life feedback while also reacting and responding to your attendees’ feedback. Besides, ezTalks Webinar allows you to record a webinar, which will help you to share the recorded webinar video which will help the audience to recall and feedback webinars easily.
The collection of webinar or seminar feedback is an essential move in the process of improving your webinars. Therefore, take advantage of this chance to engage your audience before, during, and after the webinar to understand their needs and what they liked or didn’t like. And remember to use the best webinar software like ezTalks Webinar to get your webinar feedbacks more effectively.
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